Advantages of SEO
Brand Awareness:- One of the initial marketing steps is making the potential audiences in the market aware of the existence of your product. Not just that, but also telling people about the characteristics of your product. Search Engine Optimization allows your product to become visible to the public eye.
SERP Ranking:- No matter the quality of your product, it won’t matter until your target audience knows you exist. It is estimated that more than 67% of users don’t check past the first five results on SERP (Search Engine Result Page). SEO increases the likelihood of your website being in the top results of SERP.
Improving Conversion Rates:- The way online marketing works is you first make people aware of your product, then get them interested & then convert that interest into a sale/customer. SEO improves your site, resulting in increased traffic to your website. In addition to that, it enhances the user experience and, with that, the conversion rates.